Who am I?

A woman with blonde hair, wearing large pink sunglasses, a black hat, black clothing, and shiny black boots, sitting on the ground against a concrete wall at night.

Hi, I’m Kathrin :)

I’m the woman in black with the blonde bob and usually something on my head. You’ll probably recognize me by my silhouette before anything else.

The most quietly rebellious part of my story? I walked away from the traditional fashion system. Experienced in it, but no longer wiling to follow its rules. In a world obsessed with speed and trends, I chose something else: intention, integrity, quality and depth.

I studied fashion design, worked as a head designer and trend researcher, built multiple brands from scratch. In 2024 I founded my own slow fashion brand, NUMÉRO 202020.

But fashion and design were never the whole story. I’ve always been drawn to creating whole aesthetic worlds, shaping not just products, but everything around them: creative direction, campaigns, websites and cohesive visual identities.

Alongside that, I developed my own approach to content creation and visual storytelling. I run both my personal account and the NUMÉRO 202020 brand account, where I create and direct almost all content myself.

In the last couple of years, personal growth has become an important part of my process, shaping how I perceive people and what I sense in them.

Today, I use all of this to help you translate who you are into how you show up, in your style and online.

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For me, style and visual language are about recognition. Being so clear and authentic in who you are that people can sense it before they even see you or your work.

Black and white photo of a woman with blonde hair, wearing glasses, posing against a dark background. She is touching her neck and looking to the side with a slight smile.

From Trend to Identity

Part of my role as a Head Designer was traveling the world to research the newest trends and translating them into collections. I always felt like I had to not only forecast trends, but also live them to stay relevant and be part of what was happening.

Over time, this created a disconnect. I was constantly surrounded by new directions, colors and styles, but it didn’t give me the sense of identity or security I was actually looking for. I remember thinking: I know what’s trending but who am I in all of this?

Because I was following so many directions and wearing so many different styles, I also ended up buying a large amount of pieces in order to build outfits that would work within that constant change. Looking back, I was spending a lot on variety instead of investing in fewer, more intentional pieces.

At some point, I made a full shift. I sold almost everything and started rebuilding my wardrobe from scratch with the pieces I truly wanted.

While working in corporate environments, where everything was defined by structure and rules, social media became my creative outlet, the only space where I could fully express my own visual language.

Over time, this turned into a fully self-directed creative process, where I handle everything from concept to creation. This is how I developed a highly individual and deeply aesthetic visual identity that is fully my own.

GO DEEPER

My Goal

My goal is to help you be the amazing woman you already are and show it to the world with confidence and pride.

MY VALUES
A black handbag with a metal clasp, held by a person wearing a black glove, in a public place with a white table in the background.

My Values

  • What I create, I live. What I share, I stand behind.

    I don’t adjust my perspective to fit expectations. What I believe, what I see and what I stand for stays consistent.

    You will always know where I stand.

  • Radical honesty. No roles. No masks.

    A lot of how we show up is shaped by what we’ve learned in the past, not by who we actually are. I care about what sits underneath that: what’s really there, even when it feels uncomfortable. Because that’s where identity stops being performance and where something real can begin.

  • The courage to show up as your true self, even when it’s easier not to.

    I question rules and create my own way of living instead of following the crowd. Not everyone will understand and some won’t stay. Still, this is the only path that feels honest to me.

    Visibility demands courage first. Only after you keep showing up, your confidence will grow and an authentic aura can emerge. What feels risky now becomes the quiet magnetism of someone who has chosen themselves.

  • No surface. No empty aesthetics.

    I’m not interested in how something looks without understanding what’s behind it. I care about what’s underneath, how you think, what you feel, who you are becoming.

    Because real transformation happens beneath the surface.

This isn’t about following rules. It’s about creating your own.

Black and white portrait of a woman with large, wild, curly hair wearing glasses and a suit with a white shirt and black tie

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